The Appeal of the Branded Residence

Property markets world wide may be somewhat in flux, but one segment is anticipated to grow in the next few years: branded residences. These properties are the result of a partnership between a developer and a brand, creating residences that can be sold to buyers. Hotel groups like the Ritz-Carlton and The Four Seasons are all on board, which gives luxury buyers the option of homes in desirable locations close to these hotel brands, often with linked services. Here’s what else to know about branded residences.

Here’s Why Buyers Love the Branded Residence

For specific buyers looking for a turnkey second home, the branded residence can be incredibly desirable. It essentially comes down to brand recognition. By buying a Four Seasons branded residence, for example, you can expect an entirely curated Four Seasons-level lifestyle. That means a design and quality of a certain standard, along with the aesthetic you’d expect from the brand itself. But it’s about more than just the space. Branded residences are also about the intangibles—the luxury and exclusivity associated with the brand, which appeals to a certain group of buyers. It’s a designer label on a home, essentially.

Buying into a Ritz-Carlton or Four Seasons branded residence offers assurances that you’re getting a property that meets a specific standard, and very likely neighbors who move in similar circles. That can be reassuring for international buyers. The US currently boasts the biggest market for branded residences, but Mexico, United Arab Emirates, the United Kingdom and China aren’t far behind.

765 Market Street, San Francisco

My new listing, 765 Market Street in San Francisco, 33-H, is 1434 square feet with water views from every room, two bedrooms and two and a half bathrooms. It’s also a Four Seasons Residence.

On the 33rd of 40 total floors, you’ll find this impeccable home, with stunning water views overlooking the majestic waterfall at Yerba Buena Gardens. Two ensuite bedrooms, both facing the water, are separated by the living room and kitchen that have served as a secret San Francisco getaway for my client for the past 18 years, who loves ordering room service when she’s in town. Welcome to life at the Four Seasons, where luxury finds its truest form amidst the breathtaking seasons of San Francisco.

Prepare to be immersed in a world of unparalleled service, with a 24-hour concierge, a personal house account for dining and drinks at the renowned MKT Restaurant and Lounge, around-the-clock room service, and an elite membership to the Four Seasons family of hotels worldwide. Valet parking is at your service, both for yourself and your guests, and an optional membership to the onsite Equinox Sports Club ensures your wellness needs are met. The Four Seasons Residences offer the same level of impeccable service and class as the accompanying hotel, boasting amenities like the 24-hour concierge and MKT Restaurant & Bar, presenting an unmatched living experience where each season becomes a symphony of sophistication, welcoming you to savor the art of luxury at its finest.

If you’d like to learn more about branded residences in general or 725 Market in particular, you know where to find me!

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