The Price Per Square Foot Dilemma: How Much Value Should You Place When Making an Offer on a Home?


When it comes to buying a home, one of the most common metrics buyers consider is the price per square foot.  It never used to be that way, but my career pre-dates the websites with online listings that feature the price/per square foot so prominently, which quickly became a lazy way to determine value without really digging in.   On the plus side, it is a value that offers a straightforward way to compare properties and assess their relative value. On

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Why Price Per Square Foot Is a Terrible Indication of Home Value


Look at any home’s listing here in San Francisco or anywhere, and price per square foot will have a prominent spot. That’s because people buying and selling want simple ways to convey the value of a home, and price per square foot, for better or for worse, has become one of them. Unfortunately, price per square foot is a terrible indication of home value. Here’s why. But It’s Easy Math… Start with the price of a home, divide it by

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The New Mansions of Noe Valley: Part I

  For many San Franciscans, talk of the city’s mansions conjures images of the so-called “Prestige North” — the trophy properties of Pacific Heights, Presidio Heights and Sea Cliff which are historically the most expensive single-family homes San Francisco has to offer. Indeed, when 2701 Broadway sold earlier this year for $31M it became the highest priced sale of the year. Nonetheless, there’s been a remarkable shift in the number of multi-million dollar home sales in recent years to the

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Updated: New Condo Developments in San Francisco

        For more information on any of the new condominium developments now selling or under construction, please contact me. Are you getting my monthly San Francisco newsletter? You can subscribe here.   Meredith Martin is a Broker Associate at Paragon Real Estate Group and can be reached at

New Condo Developments in San Francisco


  Yesterday evening I had the pleasure to attending “Cranes of SoMa” — a panel discussion of new residential developments in San Francisco’s South of Market neighborhood. No other area of the city is seeing as much construction as is happening here–Approximately 60% of the city’s new construction is happening in District 6 which includes the Tenderloin, South of Market, Mid-Market/Civic Center, South Beach, Mission Bay and Rincon Hill. Fact: Never has there been so much construction at one time in

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