Home Prices, Market Conditions & Trends in San Francisco—A September 2021 Update

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Since spring of 2020, we’ve seen five major market movers in San Francisco. Let’s get to it. Unusually High Household Movement Chalk it up to population density, housing and living costs, family and quality of life concerns, or new wealth, but whether the pandemic was the catalyst or not, the work-from-home movement exploded over the last year and a half and many people are betting it’s here to stay. The number of buyers for first homes, bigger homes, and luxury

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How Much Do You Need to Make to Buy a Home in San Francisco?

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Wondering what you need to earn to buy a median-priced, single-family home in San Francisco or its neighboring counties? A new report from Compass looks at that figure, breaks down the median monthly expenditures, and touches on affordability issues in the Bay Area. An Annual Income of $300,000+ Residents in San Francisco need to earn an annual income of $350,000. In San Mateo county, it’s close to $400,000. Compare that to the California average of $150,800. The numbers are up

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California Wildfire Insurance Consumer Alert

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In light of the ongoing wildfires ravaging California, I’m sharing an alert regarding property insurance policies. From the Alert On August 19, Insurance Commissioner Ricardo Lara issued a mandatory one-year moratorium beginning July 16, 2021, which prevents insurance companies from non-renewing or cancelling residential property insurance policies within the specified areas. This is in response to the governor’s emergency declaration on July 16.  This action helps over 25,000 policyholders who have been affected by the devastating Lava Fire and the

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How to Avoid Tipping Your Hand During a Showing

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It’s no secret that Wi-Fi enabled cameras and mics are inexpensive and easy to set up. And while the home security aspect is the big seller, home sellers regularly and consistently use them to be a “fly on the wall” while their property is being sold. Almost every listing agent has been in the position of fielding comments from sellers about what prospective home buyers have said during showings.  The Secret to a Successful Viewing The best approach is to

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The Little Slice of Hell House: A Lesson on Honesty in Real Estate

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You probably read about the Colorado home that was listed as a “little slice of hell.” The real estate agent marketed this “investor special” as frankly as possibly in an effort to avoid any surprises for potential buyers. From candid photographs to blunt descriptions, she was painfully honest. It wasn’t the seller’s idea, but she trusted her agent. And it paid off—offers started rolling in when the listing was just a few days old. It’s an extreme example, but it

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