Thoughts on Pricing Strategies When You’re Selling a Home

There’s a lot that goes into pricing a home to sell. And while every house requires its own strategy for pricing, one thing remains constant: the number you land on needs to reflect local and current market conditions. Today, I’m sharing some thoughts on pricing strategies and considerations when you’re selling a property. Pricing a Property: What to Keep in Mind Since pricing strategies should account for precisely what’s happening in the local market, you’ll need to take your cues

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There’s An Unprecedented Amount of Security Locking Down SF This Week. Here’s Why.

All week, San Francisco is hosting APEC, the most significant gathering of world leaders in the city’s history. The Four Seasons Hotel, along with all major luxury hotels close by, are hosting several high profile delegations, resulting in heightened security measures. My colleague, who works for the fire department, says San Francisco has never seen an event like this in its 247-year history. What is APEC?  The Asia Pacific Economic Cooperation was established in 1989 to leverage the U.S. to advance economic

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8 Things to Declutter Immediately

By nature, most people have pack-rat tendencies. We might be organized about it, but chances are good your cupboards, bins, baskets and other storage spots are pretty darn full. If the idea of decluttering fills you with dread, try starting small. According to the experts (designers and professional organizers), most people are guilty of overdoing it with specific household items—and you’ll probably be surprised (and guilty as charged). Here are eight things to declutter immediately. Office Supplies. It seems strange,

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Outside Magazine Calls Reno Happiest Place to Live in America


For decades, Reno was largely considered a smaller, less glamorous version of Las Vegas. I remember my dad, who lived here when I was born, calling it a “poor man’s Vegas.” But the biggest little city in the world stopped trying to be a mini Vegas years ago—and it shows. The picturesque high desert city, which is situated roughly 20 miles north of Lake Tahoe and about 10 miles east of the California border, was just crowned the happiest U.S.

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The Price Per Square Foot Dilemma: How Much Value Should You Place When Making an Offer on a Home?


When it comes to buying a home, one of the most common metrics buyers consider is the price per square foot.  It never used to be that way, but my career pre-dates the websites with online listings that feature the price/per square foot so prominently, which quickly became a lazy way to determine value without really digging in.   On the plus side, it is a value that offers a straightforward way to compare properties and assess their relative value. On

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