Announces Massive SF Mission Bay Headquarters

Business software developer Inc. said it is paying $278 million for 14 acres of undeveloped land to build a new headquarters in San Francisco, the costliest land purchase in the city in years.

The company said it will use the land in the city’s Mission Bay neighborhood for a nearly two-million-square-foot campus. That represents more than double the space now occupies across five buildings in the San Francisco Bay Area, including its headquarters in San Francisco’s financial district….

Mr. Benioff said the company looked at locations in Silicon Valley and Oakland, Calif., but decided to stay in San Francisco because of the city’s growing status as a technology hub, among other reasons.

“San Francisco really has become the home of the next-generation Internet companies,” Mr. Benioff said. He added that San Francisco has “a tremendous labor pool” and that having a San Francisco campus allows the company to attract workers from the East Bay and Silicon Valley.

The deal is biggest land purchase by total price “in recent memory,” said Colin Yasukochi, director of research at real-estate services firm Jones Lang LaSalle Inc.’s San Francisco office. “There just really aren’t such large pieces of commercial land for sale” in the city.

Read more: Read more: The Tech Chronicles

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