Seven Things Homebuyers Really Believe


There’s a standing joke about real estate agents as therapists, and there’s some truth to the idea. But listening and analyzing and advising aside, the job of a good real estate agent is to guide. And a big part of the guidance process is educating buyers by debunking all the inaccurate assumptions they have about the housing market. Here are seven all-too-common buyer beliefs most agents see all the time. My cousin/sister-in-law/great aunt is an agent and will totally help

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The Good/Bad in San Francisco’s Housing Market, August 2020


It’s been interesting year, to say the least, and real estate is one of many industries experiencing some wild swings. As we wrap up summer in San Francisco, we’re seeing the softest recovery from the spring shelter-in-place mandate out of all the markets in the Bay Area. Supply and demand conditions in condos are noticeably weaker than the housing market. Here’s what else the data shows. Median Sales Price On a three-month rolling basis, median house sales prices in San

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Home Buyer Priorities Before & After Lockdown


A recent look at buyers’ housing preferences and priorities pre and mid lockdowns can be summed up with this: there are a wave of buyers looking to trade up, but no one wants to compromise. The New Normal More time at home means a shift in priorities. Since the pandemic began, prospective buyers — which includes many who are looking to trade out of their no longer functional work and home spaces — have significantly changed their search parameters. The

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Live Auctions Coming to a Listing Near You!


There’s a method to buying a home in the US, and an auction on a non-distressed property is rarely part of it. But things may be changing. Buying a property via a live auction may be the way you buy your next home in the San Francisco Bay Area, so here’s the scoop. New Player in Town Harcourts Auctions has been selling homes in Australia and New Zealand for decades. In fact, this kind of auction is the standard over

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