Kai is my best friend Cheryl’s cat, and she reminds me of an important marketing lesson. Despite all the costly, tricked-out toys my friend has purchased for her over the years, much to her chagrin, the toy Kai enjoys the absolute most is Cheryl’s discarded cardboard boxes. The marketing lesson in that is this: The cost of an item is only of value when someone understands cost or values the cost of that substance. This is particularly true in the world of real …
Month: March 2019
Compass Chief Strategist Dr. Selma Hepp and Patrick Carlise share their thoughts on the potential for another ‘renaissance’ in Bay Area housing as a direct result of a handful of tech “Initial Public Offers,” otherwise known as IPOs, expected to go public in 2019. Curbed SF probably wrote the most measured coverage and can be read here, but read on for the highlights. Another Shift in Market Dynamics Here’s a realtor’s twist on the Chinese proverb. The best time to buy a …
When it comes time to sell or buy in the Bay Area, a handful of names consistently come up. Meredith Martin and CeCe Blaise are usually among them. So when Patti Conway inherited a 1920s home that she didn’t want to keep, a referral to the perfect agent duo was quickly forthcoming. It wasn’t just their shared track record that made Meredith and CeCe such a good fit. “Meredith is just adorable,” laughs Patti. “She’s someone I would want to …
Options for flooring, walls, and countertops are virtually limitless, but the latest crop of designer darlings are showing admirable staying power – useful information for those of you planning home upgrades with the hopes of selling in the near future (particularly in a market like San Francisco). At the International Surface Event 2019 in Las Vegas, geometric designs, luxurious vinyl, and refined faux hardwood porcelain tiles were everywhere – but that’s not all. Thanks to Houzz for the round-up of these …
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